

Health tech startups deploy AI to overcome India’s preventive care apathy
Subscribe to enjoy similar stories. BENGALURU/MUMBAI : Indians have not fully embraced routine health monitoring, and the nation’s digital health startups are betting on artificial intelligence to overcome this hurdle.
Founders of weight management apps to online diagnostic platforms are pouring money into AI tools that personalize care, speed up analysis, and cut costs. Diagnostics provider Tata 1mg, fitness and health coaching platform Fittr, nutrition and lifestyle app Healthify and India’s largest hospital chain Apollo Hospitals have rolled out AI tools for everything from interpreting prescriptions and streamlining deliveries to offering customized plans.
The ultimate objective: to keep users engaged. The platforms are targeting growing awareness about health in India.
The country’s fitness market is set to more than double from an estimated ₹16,200 crore ($1.9 billion) in 2024 to ₹37,700 crore ($4.5 billion) by 2030, growing at an annual rate of 15%, estimates a September 2025 report by Deloitte India and the Health & Fitness Association. “We have close to 140 million people in India who are actively conscious about health and increasingly what is happening is that people are becoming more goal-oriented when it comes to health and fitness," said Praveen Govindu, partner at Deloitte India.
“It's no more general fitness… people have specific goals; for example, they want to run a marathon, or participate in Hyrox." Tata 1mg, backed by the Tata Group, has launched a tool to read and interpret a doctor’s prescription, providing insights and recommendations based on the readings. Last week, it announced a partnership with logistics intelligence provider ClickPost to utilise its AI-led software for automating last-mile
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