Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future
Super Bowl ad that the brewing company says celebrates the «grit and determination» of the American spirit.
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The Budweiser commercial marks a return to tradition, after a disastrous social media promotion for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, sparked calls for a boycott.
«We're definitely seeing Budweiser play it safe this year,» said Charles R. Taylor, a marketing professor at Villanova's School of Business and author of a book about Super Bowl ads. «Everybody loves the Clydesdales.»
The return to safe, familiar and nostalgic ground represents a trend among some advertisers for this year's Super Bowl LIX, a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, celebrity and warm references to America's heartland, reflective of the cultural zeitgeist.
For the first time, OpenAI and Perplexity will seek to capitalize on the biggest televised event of the year, bringing artificial intelligence into the homes of millions of Americans.
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