


Hero MotoCorp has hit a speed bump—can it rebound?
Subscribe to enjoy similar stories. Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer, is navigating rough terrain. A shrinking market share, a string of high-profile management exits, and struggles in the premium and electric vehicle (EV) segments have put India’s motorcycle giant on the defensive.
Read this | Hero Motocorp bets on steady EV market growth, eyes pan-India expansion These challenges have weighed heavily on its stock, which has tumbled nearly 30% in the past six months and more than 20% over the past year. With competition intensifying and consumer preferences shifting, Hero faces a critical question: Can it reinvent itself to reclaim its dominance? Once the undisputed leader, Hero’s dominance in the two-wheeler market is slipping. Its market share fell from 31.3% in 2023 to 29.0% in 2024, dropping further to a decade-low of 26.9% in January 2025—a sign of mounting challenges.
The decline stems from Hero’s heavy reliance on its legacy commuter motorcycles, while rivals have capitalized on shifting consumer preferences. As demand surged for gearless scooters and entry-level EVs, Hero struggled to keep pace, losing ground to competitors such as Ola Electric, Bajaj Auto, and TVS Motor. The company has attempted to establish itself in both the electric and premium motorcycle segments but has yet to gain meaningful traction.
Hero entered the EV race with its VIDA electric scooter range in FY23, but the launch failed to gain momentum. High pricing, build quality concerns, and a lack of competitive features kept consumers away. The numbers tell the story: in January 2025, Hero sold just 1,615 electric scooters—well behind Ola Electric’s 24,336 units.
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