Hero MotoCorp plans to enter Europe, UK; to start with electric two-wheeler Vida
Hero MotoCorp Tuesday said it plans to enter Europe and the United Kingdom, starting with its electric vehicle brand Vida from the second half of 2025, as it looks to consolidate its presence in international markets.
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Hero MotoCorp Chairman Pawan Munjal said, “We will be entering Europe and the UK, led by our electric vehicle brand Vida.” The company today unveiled four new products including a new electric scooter Vida Z at EICMA, Milan. Hero MotoCorp currently sells its products in 48 countries across Asia, Africa, and Latin America.
Subsequently, the company plans to expand its range to high capacity premium internal combustion engine (ICE) motorcycles.
Hero MotoCorp said it has developed VIDA Z, keeping a global audience in mind. The company's existing and new product range will suitably cater to the present and future requirements of European markets, Hero MotoCorp said.
The company also announced the appointment of distributors in Italy — Pelpi International S.r.l.
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