Hero MotoCorp signs up as title sponsor of Hockey India League
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has signed on as the Title Sponsor of the Hockey India League (HIL) for the next three seasons, starting from 2024-25.
This strategic alliance between Hero MotoCorp and the HIL aims to rejuvenate one of India’s most cherished sports, expanding its reach and fostering a vibrant platform for emerging talent.
Apart from Hero, the league has three partners including Big FM (Radio Partner), Bisleri (Hydration Partner), and Apollo Hospitals (Medical Partner). Sony Sports Networks and Doordarshan are the broadcast partners while Prasar Bharati's Waves is the streaming partner.
The tournament, set to begin on December 28, will feature eight men’s teams and, for the first time, four women’s teams. The introduction of the Women’s Hockey India League marks a historic milestone in Indian hockey, underscoring a significant step forward for the inclusion and empowerment of women in sports.
Speaking on the partnership, Sanjay Bhan, Executive Vice President, Hero MotoCorp, said, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition — it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities.”
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