Herschel Supply Co and Anne Klein tie up with Apparel group for India entry
economictimes.indiatimes.comAnne Klein and Canada-based Herschel Supply have partnered with Apparel Group that sells brands such as Aldo, Charles & Keith and Bath & Body Works for India entry.
In the initial phase, the products will be available on the e-commerce platform Myntra but the company is scouting for space in prominent malls for offline stores.
Recently, Canadian lingerie and sleepwear brand, la Vie en Rose had partnered with Apparel Group for India entry.
“We continue to bridge the gap between global fashion and consumers with the introduction of the latest launches of Anne Klein and Herschel Supply Co,” said Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd.
Anne Klein known for its American roots, is also famous for handbags and accessories.
Herschel Supply Co is known for its Signature backpack, duffel bags, and travel accessories.
«This strategic expansion reflects our commitment to delivering the best of international fashion to India.
