How a 30-year-old Jaipur poet overcame a debt of Rs 50 lakh
Anamika Joshi, a native of Kerala, has overcome the shackles of debt to become a renowned spoken word artist. Anamika's story began in the small district of Alupura, Kerala, but her family's quest for a better life led them to Jaipur after she completed her 12th grade. The driving force behind this move was her father's overwhelming debt, which had spiraled out of control, subjecting him to constant harassment and threats from creditors.
Little did Anamika know that her own life would soon take a similar turn.
Debt became a looming shadow over Anamika's life, accumulating to a staggering Rs 50 lakh by the time she reached the age of 30. Nevertheless, she was determined to carve her path to financial freedom. Anamika's journey into entrepreneurship began when she established her advertising agency after completing her education at the Sri Aurobindo Institute of Mass Communication in Delhi.
Her career in advertising kicked off with a six to seven-month stint at an advertising firm.
Remarkably, Anamika embarked on her entrepreneurial journey at the tender age of 24. In 2009, she and her husband Tarun joined forces to launch their advertising agency, a venture that thrived until 2015. Subsequently, they set their sights on a startup store called "Ootpatang," specializing in crafting innovative signs, marks, and posters.
This entrepreneurial spirit extended further as they ventured into creating merchandise for music and movie production houses, a concept that had gained immense popularity abroad. Collaborations with renowned artists like A.R. Rahman and Justin Bieber marked a significant milestone for their company.
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