How billionaire backing turned kabaddi into India’s No. 2 sport
Premier League (IPL), billionaire Anand Mahindra was asked to invest in the now-hugely successful short-format cricket tournament that transformed the global fortunes of the sport. The tycoon, who heads the automotive and industrial conglomerate Mahindra & Mahindra Ltd., wasn’t particularly interested in what he considered a dull, passive vanity project. But it did spark an idea.
“It’s much more fun to create a league and take maybe an Indian sport and give it a professional sheen,” Mahindra said. But “how do you come in and even occupy some legroom with cricket in India?” The sport he chose was kabaddi, which if you’re based outside South Asia you’d be forgiven for knowing nothing about. Originating in southern Tamil Nadu, its name is derived from two words: kai pidi, meaning holding hands.
It is said to have been played thousands of years ago, even by the Buddha, Siddhartha Gautama. Deepti Patwardhan, a sportswriter based in Mumbai, describes it as “somewhat like tag and a bit of wrestling,” and mainly known as a rural or playground game. As Mahindra sought to get his idea off the ground, he met in New York with Uday Shankar, then the head of Indian broadcaster Star TV, who told him kabaddi could be the next biggest sport in India after cricket.
“You’ve been smoking something illegal,” a skeptical Mahindra recalled telling him. But Shankar urged him to go big, and in 2014 the Pro Kabaddi League was launched. It followed the IPL playbook, mixing high-octane production with Bollywood glamor and investment—associating the game with Indian megastars, including Amitabh Bachchan and Shah Rukh Khan.
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