How Intuit Has Helped Transform The Financial Lives Of Its Customers

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Intuit TurboTaxis a tax software thattakes the complexity out of the tax code, helping people get the maximum refund they deserve. WithIntuit Credit Karma,a top-rated comprehensive personal finance solution, you can find the right financial products, make smart financial decisions, and stick to your long and short term financial plans.Intuit QuickBooks isa small business technology platform that helps small businesses grow and run their business all in one place, including managing their books, getting paid fast, managing capital, and paying employees with confidence.

Another solution, Intuit Mailchimp,provides an all-in-one marketing platform that empowers customers to start and grow their businesses by helping customers get their business online, market their business, and manage customer relationships. Intuit’s mission is to power prosperity around the world and their engineering culture and core values only strengthens and accelerates an already innovation- driven company.

Its grand vision is driven by 5 durable big bets helping its technologists understand customer pain points and innovate products that deliver customer delight. Each and every big bet is built on the premise of a key customer problem, wherein specific solutions are created to solve the problem and deliver compelling results.

The platform transitioned from being a tax and accounting solutions provider to a global financial technology platform, where Intuit does the hard work for their customers. Powering this progress is more than 60PB of data, over 500K customer//financial attributes per small business which sits on the platform as Intuit teams curate highly personalised AI-driven experiences across the entire product ecosystem.