ICC, FanCraze extend multi-year partnership
economictimes.indiatimes.comFanCraze have signed a multi-year partnership extension, marking a significant milestone in digital fan engagement during the ICC Men's T20 World Cup 2024.
As part of the partnership, ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles, will be launched, allowing fans to build fantasy teams using their ICC Crictos and compete in contests for daily rewards.
ICC Crictos has brought supporters closer to the action than ever before, with unique activations such as gifting customised ICC Crictos to fans who attended the ICC Men's T20 World Cup 2022 and rare behind-the-scenes experiences, the two partners said in a statement
ICC Quiz Night and ICC Stadium Tours enhance fan experience by providing opportunities to meet heroes and participate in cricket-themed activities, it added.
ICC Head of Digital, Finn Bradshaw, said: “We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.”
FanCraze Co-Founder and CEO, Anshum Bhambri, said: “The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players
