ICC releases tender for media rights sale in MENA region
ICC) has issued an invitation to tender (ITT) in order to secure media rights for the Middle East and North Africa (MENA) market.
Following the successful conclusion of media rights agreements in several markets, including India, Sub-Saharan Africa, the United Kingdom, the United States of America, and Canada, the ICC is now starting its media rights process in the Middle East and North Africa.
For the MENA tender, men’s and women’s rights are once again being sold separately, with two four-year packages available, combining both TV and digital rights. One package will be for eight men’s events from 2024–2027 and the other for six women’s events across the same time span.
ICC Chief Executive Geoff Allardice said: «We are delighted to be releasing the ITT for media rights in the Middle East and North Africa to continue to build our broadcast partnerships globally.
This region is strategically important for cricket, with a large fanbase already established and our members proactively promoting the sport.»
In the last 1.5 years, the ICC has firmed up media rights deals in India, Canada, Africa, the US, and the UK.
The global cricket body had renewed its partnership with Disney for a whopping $3 billion until 2027.
In a first-of-its-kind partnership in the Indian media and entertainment landscape, Disney Star inked a strategic licensing agreement for the television broadcasting rights of the ICC Men’s and U19 global events with Zee Entertainment Enterprises Ltd. (ZEEL) for a period of four years from 2024–27.
As part of the arrangement, Disney Star will continue to exclusively stream all ICC events on Disney+ Hotstar in India until 2027.
