iD Fresh Food appoints Rajat Diwaker as India CEO; PC Musthafa now global chief

Usa Singapore India Australia Bangladesh markets CEO Strategy Food Adventure International

05.01.2024 - 19:27

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livemint.com:

Marico Bangladesh Ltd. Musthafa will be responsible for global expansions, building food-tech capabilities and strategic acquisitions. As part of its growth strategy, iD Fresh will also appoint dedicated business heads and CEOs for each International market.

The company is in the process of hiring its US CEO, the statement said. Currently, over a third of revenue comes from outside India. iD Fresh said the plan for 2024 is to enter new markets, such as Singapore and Australia while expanding its footprints in the existing markets.

Musthafa, Global CEO, iD Fresh Food, said, "iD Fresh's journey so far has been incredibly rewarding, and we continue to make tremendous strides. I am delighted to welcome Rajat Diwaker to the iD Fresh family. Under his able and forward-looking leadership, I'm confident that we will scale new heights and win more hearts in the years to come".

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