IIM lucknow collaborates with emeritus for cutting-Edge chief marketing officer programme

economictimes.indiatimes.com:

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In today's landscape, CMOs are confronted with increasingly critical and complex responsibilities in a data-driven business environment. The need to build agile marketing strategies is paramount, encompassing aspects such as digital transformation, go-to-market launches, digital marketing optimization, and crafting omnichannel user journeys. Recognizing this evolving landscape, IIM Lucknow has developed the Chief Marketing Officer Programme, aiming to equip participants to deliver transformational and sustainable marketing excellence.

Key Features of the Programme:

1. Strategic Leadership in the Digital Age: The program focuses on empowering learners to assume strategic leadership positions beyond traditional CMO responsibilities, enabling them to significantly impact their organization's success in the midst of changing dynamics.

2. Real-world Applications: Participants will gain industry-aligned insights through hands-on exercises, marketing simulations, assignments, master classes by industry practitioners, and immersive live online lectures from renowned IIM Lucknow faculty. The program also includes an on-campus immersion at the IIM Lucknow campus.
3. Programme Takeaways: The key takeaways of the program include enhancing leadership capabilities for customer-centric marketing innovation, building data strategies integrated with advanced analytics, improving decision-making and problem-solving with strategic thinking acumen, leveraging digital technologies for marketing transformation, and driving