IIM study says 'Mann ki Baat' mentions boosted traction of policy initiatives, other issues
IIM-Bangalore has found that Prime Minister Narendra Modi's monthly 'Mann ki Baat' broadcast succeeded in popularising a host of policy initiatives centred around issues like the welfare of girls, yoga and the use of Khadi. Modi shared the collaborative study by the IIM and State Bank of India on his website, noting that his broadcast has completed nine years.
The interesting study highlights some of the themes covered and their societal impact, he said, adding that it is amazing how several life journeys and collective efforts have been celebrated through the medium.
The research has analysed the impact of 105 episodes of the programme in the last nine years and has assessed the lasting impact of changes (both tangible and intangible) brought in by the powerful and strategic medium of communication that is Mann Ki Baat, it said.
This report has also focused on analysing the policy implication of Mann Ki Baat using Natural Language Processing (NLP), it added.
«Beti Bachao Beti Padhao scheme launched in Jan 2015, gained traction in Google searches popularity after Mann Ki Baat in Jan 2015.
»It has further gained Google searches popularity after continuous Mann Ki Baat mentions for 2 years. Sukanya Samriddhi Yojana (SSY) launched as a part of Beti Bachao Beti Padhao Campaign has been a large success," it said, sharing graphics.
The SSY is a small deposit scheme of the government meant exclusively for a girl child.
