IN10 Media Network, with multiple successful businesses spanning television, digital, and films, has entered the music business with the launch of Let’s Get Louder, which will be helmed by Rajitta Hemwaani.
The company said that the music business vertical will serve as a prominent platform for both emerging and established artists from India and beyond.
IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.
IN10 Media Network MD Aditya Pittie said, “With the introduction of our music business, Let's Get Louder, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide."
Commenting on her mandate, Rajitta Hemwaani, COO of Let's Get Louder, noted, “Recent events have further solidified the notion that music is language-agonistic and, aided by cutting-edge technology, can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to young and global listeners.
IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm, Let's Get Louder. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”
Let's Get Louder has appointed Believe as its distribution partner.
Vinay Guwalani, Director, Label and Artist Solutions, Believe India, said, “We're thrilled to partner with Let's Get Louder, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal