India among top 5 markets; willingness to pay among gamers rising: Krafton India CEO
India is among the top five markets for PUBG and Battlegrounds Mobile India maker Krafton, even though the country has less than 10% of its total user-base paying for games, company's India business head Sean Hyunil Sohn said. Krafton India CEO Sohn told PTI that India is among the top three markets for the company in terms of user base and the willingness to pay among the gamers is rising.
«India is a long-term play for us. The market goes at least 10 or 15% per year. We want to maintain our position and grow with the market. India is among the top five markets for us and in terms of user base it is within the top three,» Sohn said.
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Offering CollegeCourseWebsiteMITMIT Technology Leadership and InnovationVisitIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisitIndian School of BusinessISB Digital TransformationVisit Currently, the company runs Battleground Mobile India (BGMI) shooting game in India, similar to PUBG which was banned by the government in September 2020.
The government had ordered to block BGMI but allowed it to re-launch the game in May.
Sohn said that Krafton's paid user-base and average revenue per user in India is comparatively lower than that in the developed gaming markets.
«We have in-app purchases where people pay for their consumption like cosmetics, and extra skills. It is not RMG (real money gaming) where cash out is allowed,» he said.
When asked if companies have plans to enter the RMG segment, Sohn said the company is not specialised in it because of strict regulation in Southeast Asian countries, including Korea, where it is based.
«We are not specialised in RMG because in countries like Korea,
