

India-EU FTA, Mercedes and Landmark Cars: A pure luxury play
Subscribe to enjoy similar stories. Under the India-EU Free Trade Agreement (FTA), India plans to sharply cut import duties on cars made in the European Union (EU), from the current 110% to 10%, within an annual quota of 250,000 vehicles. For EU-built cars priced above €15,000 ( ₹16.40 lakh), tariffs are expected to ease in stages, starting at around 30-35% when the pact takes effect, likely by the end of 2026.
This will further fall to 10% over the next five years, depending on the segment. This could gradually open up India's luxury car market. Lower tariffs make it easier and cheaper for global brands to import premium and niche models.
That said, luxury vehicles still account for only a very small share of the overall market. In 2025, luxury car sales were estimated at about 53,000 units, a small pie of India's total passenger vehicle (PV) volume of 41,53,432 units. This FTA could help expand the luxury segment's reach over the long term, especially as the premiumization trend has gained traction.
Within this shift, Landmark Cars appears well placed to benefit, with its share price rising 15% following the announcement. This article explains why. Landmark Cars has a roughly 0.5% volume share and 0.8% value share in the overall passenger vehicle market.
It is India's leading premium automotive retail platform and the country's first publicly listed, multi-brand automobile retailer. It is a preferred retail partner for a wide range of original equipment manufacturers across the premium and luxury vehicle segments. This gives Landmark a diversified presence within the Indian automotive retail ecosystem.
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