India Inc's high-flyers in for a travel treat; overseas tour, meet-ups with celebs among unique rewards
Offsites may never be the same again. Corporates across sectors such as banking, auto and insurance have loosened their purse strings for top performers, partners and distributors this season and are rewarding them with unique travel experiences, luxury watches and bags as well as catch-ups with Bollywood celebrities and other rewards. Travel, including trips with families, figures high on the rewards and incentives list.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Leadership in AIVisitIIM LucknowChief Operations Officer ProgrammeVisitUniversity of Western AustraliaUWA Global MBAVisit«The demand for premium experiences for performers extends across manufacturing, banking and insurance, paint and the auto segments,» said Kale, president and country head for holidays, MICE and visa, Thomas Cook (India). «The programmes that we have pulled off include a cricket tournament at Auckland's Eden Park with professional commentators and celebrity New Zealand cricketers, and live barbecue counters at the stadium curated by 48 chefs flown in from India.»
MakeMyTrip has observed a «significant» increase in corporate spending on premium experiences, said Raj Rishi Singh, chief marketing officer and chief business officer, corporate, at the company.
Luxury Goods as Gifts
«Companies are aiming to create distinctive moments for their teams and partners ranging from Bollywood-inspired adventures to gala events with celebrities,» he said. «The sectors
