India-Pakistan clash could fetch $4,800 a second as cricket makes US push
advertising for the upcoming cricket match between India and Pakistan held in the US, tapping into the spending power of the South Asian diaspora.
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The rival countries are set to play each other on June 9 in the ICC Men’s T20 World Cup in New York’s Nassau County International Cricket Stadium, a venue erected in three months using modular stands from the Formula 1 Grand Prix arena in Las Vegas. The tournament is being held in the US for the first time ever, and games will also be played in Caribbean nations.
The clash has added significance given Pakistan on Thursday fell to a shock defeat to the US, a major boost to the host nation playing in their first ever World Cup and ranked 18th in the world behind Nepal and the UAE.
Ad slots for the game could sell for as much as 4 million rupees ($48,000) for 10 seconds, said Santosh N., managing partner at D&P Advisory, which provides sports valuation services. “The India-Pakistan game always commands a premium.”
A 10-second slot for India games would be fetching about 2 million rupees on average, he added. In comparison, a Super Bowl ad is a reported $6.5 million for 30 seconds, and about £400,000 ($511,000) for 30 seconds during the 2022 football World Cup for UK advertising.
Multinational firms like Emirates Group, Saudi Aramco and Coca-Cola Co. are among the companies
