India’s gaming industry powers up
gaming market in the world, boasting a user base of 568 million gamers and over 9.5 billion gaming app downloads in 2023, a recent report has revealed.
The report, titled ‘Robust Fundamentals to Power Continued Growth’, found that India contributes approximately 20% of the world’s total mobile game downloads, surpassing even the combined download totals of the next two: The US and Brazil.
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Offering CollegeCourseWebsiteMITMIT Technology Leadership and InnovationVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitIndian School of BusinessISB Product ManagementVisitHere are some more interesting findings as per the report: The sector is growing rapidly at a 14 per cent CAGR, on the back of the mobile-first phenomenon. Mobile contributes to 90 per cent of the gaming market in India as compared to about 37 and 62% in the US and China, respectively.
Introducing gaming to a non-english audience
The introduction of vernacular languages and Indian themes on various apps and games are expanding the addressable user base to non-English speaking clusters. Current internet growth in India is driven by new users from rural areas (13% as compared to four per cent urban), who predominantly prefer vernacular content.
Who is the Indian gamer?
Approximately 40% of the gaming populace in India comprises women and this demographic demonstrates a predilection towards casual and hypercasual gaming experiences. Until three years ago, only one in
