India Vs Australia: With shots & deliveries, companies ready for World Cup Final
World Cup final, companies are making big plans to tap into peak cricket mania, with the weekend shaping up to be a bumper post-Diwali mini festival.
Bars and restaurants are creating Bleed Blue shots and Shami and Virat menus coupled with consumer promotions. Delivery platforms have asked companies to increase supplies of soft drinks and snacks in expectation of demand shooting up as fans gather at homes to watch the final together. Theatres, clubs and condominiums are hosting live screenings. The official India blue jersey supplier Adidas has extended sale points to general trade stores to meet unexpectedly high demand. TV brands and retailers say there's been a 40% surge in the sales of large-screen sets from the post-Diwali period last year.
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Offering CollegeCourseWebsiteNorthwestern UniversityKellogg Marketing Leadership Development ProgramVisitIndian School of BusinessISB Leadership in AIVisitIIM LucknowIIML Chief Executive Officer ProgrammeVisit«Instamart has seen a surge in orders from metros and small towns alike for match-day essentials like chips, snacks, cool drinks, the Indian jersey and other grocery items,» a spokesperson for food and quick grocery delivery platform Swiggy told ET. Instamart is sending free coasters with QR codes along with orders, which consumers can scan to get discounts and offers.
Highly fancied India, which hasn't lost a match during the tournament, face Australia on Sunday at the Narendra Modi stadium in Ahmedabad.
PVR INOX will be live-screening the match at cinema halls in more than 45 cities amid a celebratory atmosphere akin to a grand festival, said executive director Sanjeev Bijli.
«Since the semi-final between
