India vs Australia World Cup 2023 final: Zepto, Blinkit see record sale of snacks, beverages and puja flowers

livemint.com:

World Cup 2023 final being played in Ahmedabad today, quick delivery companies like Zepto, Blinkit and Instamart Sunday reported skyrocketing orders, even bigger than Diwali, for core cricket viewing-day products like snacks and beverages beside puja flowers and Indian cricket team jerseys just before the match started at 2 pm. “This is the event of decade in India, even bigger than Diwali…Zepto is the perfect platform for core cricket-viewing products like beverages and snacks which is why we’re seeing a major boost in volume today" BQ Prime quoted Aadit Palicha, cofounder and CEO of Zepto as saying.

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Sharing a graph of how the numbers boomed up against a regular Sunday, Palicha said on microblogging platform X (formerly known as Twitter) that demands for puja flowers were skyrocketing just before the World Cup final match started at 2 pm. Palicha said, initially they thought that the hike in demand for flowers was because of Chhath Puja, but later they observed a major spike since the match started.

“India's religious side is starting to show! Sales of puja flowers are through the roof today compared to a regular Sunday. We thought it was because of Chhath Puja, but there's been a major spike since the match started," Palicha said.

“Serious hype at Zepto HQ right now - we’ve delivered 100,000+ cans of Thums Up for free today and the game hasn’t even started!"Palicha twitted on X. Zepto delivered over 2 lakh free Thums Up beverages as part of a partnership with the brand, reported BQ Prime.