Indian Hotels launches restaurant brand Loya in Bengaluru
Indian Hotels Company (IHCL) said on Friday it is launching its flagship Indian-concept restaurant brand, Loya, at the Taj West End, Bengaluru. Loya was launched at The Taj Palace in New Delhi last year.
The company said Loya captures the culinary traditions of North India and locations such as the foothills of the Himalayas, the terrains of Punjab and Kashmir.
The company will also launch brand Loya at The Taj Mahal in Mumbai following Bengaluru, Taljinder Singh, senior vice president and brand custodian of IHCL told ET.
«The F&B segment has always been a main earning stream for IHCL and contributes upwards of 40-45% to our revenues. The acceptance of the first Loya in Taj Palace in Delhi has given us the confidence to understand that this is one form of cuisine which is very well appreciated,» he said.
«We are very open to other geographies for launching the brand but it all depends on how the business situation pans out six months down the line,» he added.
Derived from Bakarwal shepherds, the word ‘Loya’ signifies a gathering for a feast, the company said. IHCL said the menu revives 'lost' culinary traditions and long-preserved 'authentic' recipes made with heirloom ingredients.
«The spotlight is on the inherent uniqueness and time-honoured cooking techniques of dungaar, the art of smoking and slow-cooking; aromatics of baghar, spices tempered in hot oil; sigdi, cooking over an open fire; and the practice of pounding masalas with a sil-batta, pestle and mortar,» the company said in a statement.
«The bar philosophy, Loya ‘Paanch, a blend of the charm of the past with modern refinement, focuses on indigenous beverages and the North’s botanical abundance with a contemporary twist on local spirits,» it added.
Started by
