
Indian Premier League turns out to be recession-proof for fast food chains
Subscribe to enjoy similar stories. Consumers continue to order in while watching the Indian Premier League (IPL) matches, and fast food chains continue to see year-on-year growth during the IPL season. India’s largest pizza chain, Domino’s, said there is no consumer fatigue when ordering in on key IPL days.
It also helps that companies double down on consumer promotions, making it easier and affordable for consumers to order food. Also Read | IPL's big bet on influencers to draw in young viewers is paying off “It’s still early, but we are already seeing more number of sixes and teams are scoring nearly 300 runs in a span of three hours. This is great entertainment for consumers, and we hope they come back and eat Domino's.
For us, it (IPL) continues to grow year-on-year; we are not sure about the broader market," said Sameer Khetarpal, chief executive officer (CEO) and managing director (MD), Jubilant FoodWorks Ltd. The company launched its free delivery campaign during the last IPL. Recently, it has launched the six-in-one pizza, designed for large groups and big occasions.
This comes as IPL's viewership continues to grow. Also Read | IPL 2025: Is the world's biggest cricket league ready for its first 300+ score? The eighteenth edition of the IPL, which kicked off on 22 March, has already raked in 49.56 million minutes of digital viewership, a 40% jump over the previous season, JioHotstar reported. This was driven by a 54% surge in connected television consumption.
Read on livemint.com