Indian startups disrupting ecommerce dominance of foreign players with instant delivery model: Zupee CEO
Indian startups are redefining the ecommerce landscape, previously dominated by foreign players, through innovative instant delivery models, said Dilsher Singh Malhi, founder and chief executive officer (CEO) of Zupee.
Speaking at the India Internet Governance Forum (IIGF) 2024, held at Bharat Mandapam in Delhi on Monday, Malhi emphasized the transformative role of Indian enterprises in the digital economy.
«First the Indian ecommerce was driven and controlled by the foreign players primarily, but the instant delivery model of Indian companies is disrupting the ecommerce business,» he remarked.
Malhi attributed much of this progress to government support, highlighting the importance of policy frameworks and initiatives that foster innovation.
«I would also like to acknowledge this forum the pivotal role the government has played in shaping policies and regulations that have posted innovation government support and the principles based rather than prescriptive approach towards regulation, 30 startups to innovate responsibly, and I am confident that a similar approach will continue to encourage entrepreneurs like us to stay committed to drive growth,» he said.
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