



Induction cooktops: A hot trade, but cold earnings story for makers
₹1,200 crore, with Stovekraft and TTK Prestige together accounting for about 36% as of FY25, according to Fadia.“Whatever channel inventory was already available has largely been sold out, and companies would not be in a position to quickly refill the channel as they would not have planned for such a sudden surge in demand,” said Fadia. “They will need time to order components and align the supply chain, which could take at least 20–30 days."Most consumer appliance companies source components from China and assemble them locally, while some traders and distributors directly import finished goods from China and Vietnam, limiting the benefit for domestic manufacturers, said Fadia.A major share of induction stoves sold in India are sourced from China, with companies procuring components or finished units and assembling them domestically before selling under local brands, said Trviesh D, chief operating officer at Tradejini, a stock broking company.And even if companies ramp up supply, the demand may fade once LPG availability improves.“While the disruption may lead some households to try induction cooking, we expect demand to normalize once LPG supply improves, limiting the likelihood of a sustained structural shift in the category,” said Manish Valecha, research analyst, Anand Rathi Institutional Equities.Investor enthusiasm has already cooled.
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