Influencer Bunshah's rant against new ‘Lays Masala Magic’ goes viral; Bingo jumps in with its own video
Pepsico-owned snack maker, as well as its rival brand Bingo to respond. Bunshah, in his video, marked his angst over the new flavour of Lays Masala Magic, which according to him was “sweet". He demanded the potato chips producer to bring back the flavour of Lays Masala Magic as it existed since several years.
“What have you done to my Magic Masala? The magic is no longer there .. now it is meetha (sweet) masala. This is the worst thing you could have possibly done…Normally we creators promote stuff, I'm demoting this," he said, in a clip shared on his Instagram handle on October 30.
Also Read: PepsiCo India FY23 net profit hits ₹255 croreA post shared by Zervaan J Bunshah (@bunshah) After the video went viral garnering millions of views, Lays reached out to Bunshah via direct message on his Instagram account, as per the claim made by the influencer. Bunshah shared a screenshot, which purportedly shows a message he received from Lays. “Hello! We understand that India's Magic Masala has been your favorite, and you want the magic back.
This pack was a limited edition and we intend to add more joy to the lives of our consumers. So, don't worry, we have your back! India's Magic Masala is coming back," the message stated. Also Read: Beat your midnight cravings with these 5 healthy snacksA post shared by Zervaan J Bunshah (@bunshah) Bingo, however, also jumped into the scene by releasing a video on its Instagram account.
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