IPL 2025: Why govt wants to keep alcohol and tobacco cos away from the mega stage of brand exposure
Board of Control for Cricket in India (BCCI) and Indian Premier League (IPL) organisers to take action against the promotion of alcohol and tobacco through advertisements and endorsements.
The letter, dated March 5, was addressed to IPL Chairman Arun Singh Dhumal and BCCI officials, urging them to prohibit all forms of tobacco and alcohol advertisements, including surrogate ads, across IPL stadiums, related events, and television broadcasts, ET reported on Monday.
The letter further emphasised that sportspersons, including commentators, should refrain from directly or indirectly endorsing these harmful products.
The Health Ministry's call to action comes with the recognition that cricket players, especially those participating in the IPL, are influential role models for millions of young Indians.
Given the massive popularity of the IPL, which is one of the most-watched sports events in the country, the government believes that the cricketing community holds a significant responsibility in promoting public health and supporting national health initiatives.
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