IPO-bound Rebel Foods bets growth on 15-minute food deliveries
Subscribe to enjoy similar stories. BENGALURU : Multi-brand restaurant operator Rebel Foods, which is gearing up for a public-market listing in 2025-26, expects its newly launched 15-minute food delivery service ‘Quickies by EatSure’ to be a major growth driver in coming years, EatSure’s co-founder and chief executive Sagar Kochhar told Mint in an interview. The Mumbai-based company sees a massive opportunity in quick food deliveries and believes it has the right to win in the category thanks to its well-established model comprising offline eateries as well as cloud kitchens, which allow it to offer a full-stack setup with access to multiple brands such as Faasos, Behrouz Biryani, and Wendy’s, Kochhar said.
“We have realized that quick commerce and quick food delivery is the new reality of the F&B [food and beverages] world. It is bound to disrupt because it takes convenience to the next level. We already have a full-stack play across 50-odd locations that we have built over a decade," Kochhar said.
“We are well placed to live up to the 15-minute promise. And not just that, we are offering a guarantee that you will get your food delivered in 15 minutes or get it for free," the executive added. Rebel's Quickies, launched in Mumbai's select pin codes in February, is expected to reach other metro cities such as the National Capital Region (NCR), Bengaluru, Chennai, and Pune in the next 6-12 months, Kochhar told Mint.
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