general elections shall impact the sales of laptops, desktops and other IT hardware in the first half of 2024 as the government will slow down IT procurement spending, industry experts told ET.
In the commercial segment, IT hardware sales in the first half of the calendar year are expected to remain flattish at the year-earlier levels of about 2.9 million units which was already comparatively weak, according to data from market tracker firm International Data Corporation (IDC). When compared to the first half of calendar year 2022, the segment might see a decline of 24%, IDC said. Consumer sales might also follow a similar pattern as sales might drop by 17% to 3.4 million units when compared to the first half of 2022, IDC predictions showed.
«While focus on elections is expected to slow down the IT procurement in the commercial segment in 1H24, low market sentiments and high channel inventory is expected to be a hurdle for consumer segment,» said Bharath Shenoy, principal analyst, client devices, at IDC India.
The computers and peripherals market has remained flat with growth percentages as low as 1% over the last three years. In terms of volumes, total sales have hovered around the 13-14 million mark with the second half of the year contributing a