'It has pockets!': Zomato unveils new kurta for women delivery partners on Women's Day
Zomato can now wear kurtas while working. The company explained that many female delivery partners had "expressed discomfort with the western-style Zomato t-shirts". “Starting today, Zomato women delivery partners can choose to wear a kurta," the company announced on various social media platforms.
A video shared by the company shows several delivery personnel trying on their new attire and stepping forward for a photoshoot of sorts. Many were also heard voicing their appreciation for the company's decision.A post shared by Zomato (@zomato) e decision has garnered an outpouring of compliments while some remained wholly fixated on the pockets sewn into the kurtas. Others however wondered at the timing of the announement, dubbing it a ‘publicity stunt’.
“Great initiative Zomato," cheered one Instagram user. “Aur pockets bhi haii," marvelled another. The posts also garnered interest from other brands with popular ethnic wear brand Manyavar nothing that the two companies had similar interests.
“Zomato…Aapki aur humari priorities kaafi milti hai. #TeamKurta" the company tweeted. Others remained somewhat wary about the announcement and urged Zomato to simultaneously address the “graver problems" faced by women delivery partners.
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