It's official: Your Subway to come with coke
Subway India has ended its five-year exclusive deal with beverages maker PepsiCo India to sell its products at the sandwich and salad chain's outlets, and signed up with rival Coca-Cola, executives aware of the development said.
All 570-plus Subway stores in India will now sell only Coca-Cola's soft drinks, juices, coffee, tea and water, one of the executives said.
A Coca-Cola spokesperson confirmed the deal with Subway. «We constantly join forces with different brands,» she said in an emailed response to ET's queries.
The sandwich chain has started updating its online ordering app with Coca-Cola drinks, on aggregator platforms such as Swiggy and Zomato.
Subway India and PepsiCo had announced their partnership in 2018.
Exclusive beverage partnerships with large food services chains drive significant sales via out-of-home and delivery channels for companies like PepsiCo and Coca-Cola.
While Coca-Cola has an exclusive global partnership with McDonald's, Yum Brands-owned KFC, Pizza Hut and Taco Bell, which are operated in India by Devyani International, Sapphire Foods and Burman Hospitality, respectively, and Jubilant FoodWorks' Domino's Pizza, have exclusive associations with PepsiCo in India.
PepsiCo India vice president George Kovoor told ET that the company does not comment on specific partnerships. «Having said that, we continue to work with industry leaders in critical channels,» he said in an emailed response.
Subway India executives remained unavailable for comment.
