ITC to acquire Prasuma, expanding footprint in frozen, ready-to-cook foods
ITC has signed definitive agreements for the acquisition of Prasuma, a player in the frozen, chilled, and ready-to-cook foods space in India.
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This family business has been scaled up by Lisa Suwal and Siddhant Wangdi, a wife and husband duo who began the firm with the aim to redefine the frozen food category in India and make frozen food even better than fresh.
Prasuma now has a presence in 100+ cities across all online, and offline channels and cloud kitchens. Its direct-to-consumer channel “Meatigo by Prasuma” offers a curated selection of exclusive products, delivered within 30 minutes across major cities in India.
Lisa Suwal, CEO, Prasuma & Meatigo, said in a statement, «We are extremely proud of what we have built and excited to join hands with ITC to drive the next phase of growth for Prasuma. The overwhelming support and love for our products from consumers have always inspired us. ITC shares our commitment to quality and innovation, making them the perfect partner. This collaboration isn’t just a business transaction— it’s the culmination of our lifelong passion for exceptional food, a dream that began right in our kitchen.”
Siddhant Wangdi, COO, Prasuma & Meatigo, said in a statement, “Frozen food is undeniably the category of the future. With Prasuma’s strength in manufacturing and innovation combined with ITC’s expertise in distribution and building new-age brands, we are excited about the potential of this partnership. Together, we believe this collaboration will create
