Japan Inc will struggle to follow SoftBank's lead and go big with Trump
SoftBank chief executive officer (CEO) Masayoshi Son's plan to invest billions in AI in the United States shows one way to handle the new Trump administration: go big and deal with the details later.
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For a Japan Inc anxious about how to navigate the second term of President Donald Trump — and the threat of steep tariffs or other punitive measures — that approach may not be so easy to replicate.
Son has appeared with Trump twice since the November presidential election, last month pledging to invest $100 billion in the US and this week partnering with OpenAI and Oracle on a $500 billion AI infrastructure venture called Stargate.
Many of the details are still unclear, including how the venture will be funded and what SoftBank's commitment will be. But Son's approach show how flashy investment announcements may win over Trump, although that strategy likely won't be easily to mimic for more traditional Japanese corporations.
«More investment in the mainland USA is always something that will be welcomed by the Trump administration,» said Kunihiko Miyake, a former diplomat who is now research director at the Canon Institute for Global Studies think tank.
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