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Japanese Crypto Newbies ‘Flock to Mercari, Rakuten Wallet’ – Survey
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First-time Japanese crypto investors are most likely to choose exchanges operated by Mercari and Rakuten, a new study has found.
The survey was conducted by Mobile Marketing Data Labo, who asked 30,000 Japanese men and women aged between 20 and 69 about their crypto exchange experiences in November.
Only 11% of respondents said they had ever used a crypto exchange. And 1,728 respondents said they had started using crypto exchange services in 2023.
The vast majority of this number said they had opted for services provided by the commerce giants Mercari and Rakuten.
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