JioStar sets record ₹5,000 crore ad target for IPL 2025. Advertisers not that bullish
Subscribe to enjoy similar stories. Mumbai: With just over two weeks to go for the Indian Premier League (IPL) 2025, JioStar—the joint venture between Reliance Industries Ltd’s Viacom18 and The Walt Disney Co.—has secured 12 sponsors and is targeting ₹5,000 crore in advertising revenue from this edition, according to two people aware of the matter. However, industry experts are not sure if this target is achievable.
JioStar executives remain bullish, citing strong advertiser demand, new audience targeting capabilities, and real-time measurement innovations. “We are seeing record demand for IPL this year," said Ishan Chatterjee, chief business officer, sports revenue, SMB & creator at JioStar. “With the kind of reach and engagement IPL commands, brands are prioritising it as the marquee event in their marketing calendar." Last year, IPL reached 525 million viewers on TV and 425 million on digital.
With momentum from the India-England series and the ongoing ICC Champions Trophy, JioStar expects total viewership across platforms to cross 1 billion. Also read | Regional platforms likely to see impact of Prime Video ad tier, JioStar merger Shashi Sinha, CEO of IPG Mediabrands, sees IPL 2025 as a strong opportunity for advertisers, especially as it aligns with the start of the financial year when brands have fresh marketing budgets. “IPL allows clients to plan budgets early, giving them flexibility.
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