JVC re-enters Indian TV market through licence pact with Super Plastronics
Super Plastronics Pvt Ltd (SPPL).
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Earlier, the Japanese brand had entered India's TV market in 2019 in partnership with Veira Group, an original equipment manufacturer (OEM) for consumer durables.
Before that, JVC was having a technological partnership with Onida Electronics (formerly known as Mirc Electronics), which had launched colour televisions.
In its latest innings, JVC has launched its range of premium smart QLED televisions through SPPL, which will be available exclusively on Amazon's e-commerce platform.
SPPL, which already has a portfolio of five global brands, operating in the TV and appliances segment, which includes Thomson, Kodak, Blaupunkt, and White-Westinghouse (Trademark of Electrolux), will manufacture a JVC brand set for the Indian market.
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