Kleen-exit: Iconic tissue brand to be wiped from Canadian shelves
Here’s an issue: you soon won’t be able to find Kleenex tissue in Canada.
The maker of the iconic brand told Global News Friday it has made the decision to pull its tissues from the Canadian market.
Todd Fisher, Kimberly-Clark Canadian vice-president and general manager, said in a statement its Kleenex business has been faced with “unique complexities” in Canada.
“The decision was incredibly difficult for us to make, and we appreciate consumers allowing us into their homes over the decades, and to our retail partners for their support,” Fisher said.
“We have been operating in a highly constrained supply environment, and despite our best efforts we have been faced with some unique complexities on the Kleenex business.”
Fisher added that the decision to pull Kleenex tissues from Canada will allow Kimberly-Clark to shift its resources to focus on its other brands in Canada and “meet the needs of our consumers with continued innovation and value.”
The decision to remove the product was made this month, a spokesperson said. It’s unclear how many Kleenex tissue products remain available for purchase in Canadian stores.
Other Kimberly-Clark products remain available for purchase, however.
Kleenex professional facial products and Kleenex consumer hand towel products will remain in the Canadian market, as well as other Kimberly-Clark brands, including Cottonelle, Viva, U by Kotex, Poise, Depend, Huggies, Pull-Ups and Goodnites, the spokesperson said.
Kleenex has posted a farewell message on its website as well.
“Thank you so much for your loyalty to our Kleenex brand facial tissues for the past few decades,” the message reads.
“We appreciate you allowing us in your households and want you to know how difficult it was for us to
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