Kumar Mangalam Birla's daughter Ananya announces new beauty and cosmetics venture
Ananya Birla, daughter of billionaire Kumar Mangalam Birla, on Wednesday announced an entry into the fast-growing beauty and cosmetics space with the launch of a new venture. The 30-year-old Birla, who launched a microlending venture at 17 and also sits on the board of the USD 62-billion Aditya Birla Group's apex strategic body, will come out with a range of beauty and personal care brands nationally through 2025, a statement said.
Budget with ET
Tax calculator
The statement said rising disposable incomes, deeper e-commerce penetration and growing openness among consumers are leading India's beauty. Personal care market is expected to grow at 10-11 per cent annually and the sector is expected to be a USD 34 billion opportunity by 2028.
«With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands. This venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian marketplace,» Birla said.
Stating that the brands are built for the new age, Birla added that they will challenge conventions and redefine consumer experience.
The statement said the venture will target consumers across segments, including makeup and fragrances, and will witness phased launches.
Artificial Intelligence(AI)
Java Programming with ChatGPT: Learn using Generative AI
By — Metla Sudha Sekhar, IT Specialist and Developer
Artificial Intelligence(AI)
Basics of Generative AI: Unveiling Tomorrows Innovations
By — Metla Sudha Sekhar, IT
