Lay's launches Friendship Day campaign with Ranbir Kapoor, categorises friends as per flavour of potato chips
A post shared by Lay's India (@lays_india) Rathor further added, “This campaign intends to add a sprinkle of fun and excitement to this year's Friendship's Day celebrations, inviting everyone to partake in the joy of sharing Lay's flavours with their closest companions." As per the official release, during the campaign, content creators and influencers will step forward to share personal anecdotes of friendship, using Lay's as a symbol to convey the importance of their bonds. The release further said that launched in 1995 in India, Lay’s is one of the brands from PepsiCo India.
Lay’s has a range of offerings under its umbrella, with multiple flavours that cater to both local and international tastes. It is available in six flavours, the release noted.
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