LG's new series of televisions goes big on AI: Is it more than a buzzword for the user?

livemint.com:

TVs are engineered with the latest in AI to deliver a viewing experience that is heavy on personalization and individual use cases. Up scaling capabilities powered by AI are able to make objects sharper while adding precision to backgrounds. This is done via pixel-level image analysis, allowing the new televisions to deliver a clearer and more vivid viewing experience with real-time up scaling, even when a user is streaming sub-4K OTT content.

The new AI processor is also capable of refining colour in order to accurately capture the content's original mood and colour tone as intended. During the demo, the TV was able to bring out subtle details of visual content even if the direction was challenging due to low lighting or high-speed motion. The processor’s algorithms quickly adjusted the image in real-time, making every frame appear vivid with depth.

All this was heightened by the slim and attractive form of the new televisions. It's all in the sound quality, they say, and that's where LG's AI Sound Pro comes in. This technology makes use of virtual 11.1.2 surround sound from the TV's built-in speakers, so that there's always some realism in the audio you hear on the OLED TVs.

In addition, vocals from background noises are also effectively separated for a clearer dialogue delivery. During testing, the one thing we realized is that unless you're throwing parties everyday, you wouldn't need to use even half of the TV's volume capacity. Need more brightness? LG claims that the OLED Evo G4 series is equipped with the Brightness Booster Max technology to achieve peak brightness - up to 150% brighter than conventional OLED TVs.