Anime and manga are staples of Japanese culture — and in recent years, they've taken the world by storm.
Now, vibrant characters and stories from both genres are heading to the world of Web3.
MADworld is backed by Animoca Brands — and the platform's objective is simple: to become the ultimate destination for fans of anime and manga.
MADworld has partnered with Animoca Brands KK, UCOLLEX and industry giants such as Kodansha, Production I.G. and WIT Studio to bring the vibrant characters and stories from both genres to the world of Web3.
The project has previously announced its collaboration with Production I.G. to develop a slate of Web3 experiences for the anime productions Vampire in the Garden, Bubble and Great Pretender.
News of the collaboration was officially unveiled at the flagship NFT.NYC conference.
The Kodansha partnership will initially focus on two exciting titles, Ghost in the Shell and Fairy Tail. A series of NFTs and digital collectibles are being planned, and the first drops will entail extensive fan experiences and tie-ins to the stories and character arcs.
Kodansha has also been behind many other internationally acclaimed manga stories — Akira, Sailor Moon and Attack on Titan among them. The publisher, which launched all the way back in 1909, has been praised for having "a unique ability to tell the story creatively and with familiar cultural elements drawing millions of viewers worldwide."
MADworld's CMO Phillip Tran was full of praise for Ghost in the Shell and Fairy Tales — telling Cointelegraph: "They're masterpieces that have stood the test of time as its themes, structure, and visuals remain popular and loved. Moreover, by entering the world of Web3, the pieces are not just a beautiful memory of the
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