LTD.INC partners with Wrangler to launch NFTs

economictimes.indiatimes.com:

NFT marketplace LTD.INC has roped in denim brand Wrangler to launch NFTs. The partnership also includes Grammy award winner Leon Bridges. The campaign is named 'Mr Wrangler'. Wrangler will launch 75 NFTs, crafted around a rare denim suit made exclusively for the singer-songwriter, according to a media release.

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A second drop will feature the first-of-its-kind physical replica and digital NFT of the suit, which will be unveiled at a private event in the New York Fashion Week in September 2022. «We are honoured to partner with Wrangler and Leon Bridges to launch the NFT collection for the brand's Anniversary. The collection represents a first of its kind NFT class that crosses the physical, digital and virtual worlds,» said Daryl Kelly, CEO of LTD.INC. Each 'Icon' NFT gives collectors access to digital communities, a virtual Metaverse wearable and one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York Fashion Week in September. This journey began when Leon Bridges reached out for a custom heritage denim suit from Wrangler," said Sean Gormley, Global Creative Concept Director at Wrangler. «Exciting innovation is happening at the intersection where the physical meets the digital and where craftsmanship meets technology. Wrangler rides into a digital renaissance with an authentic expression about the past and the future,» he added. LTD.INC is collaborating with Offsetra, an organization supporting businesses in achieving their net-zero ambitions, to ensure the 'Mr. Wrangler's collection is a completely zero