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economictimes.indiatimes.com / 1 year ago
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livemint.com / 1 year ago
Maha Kumbh, a window of opportunity for gig workers and small vendors
Maha Kumbh Mela drew not just millions of spiritual seekers but also provided economic opportunity for many gig workers and small vendors, who were able to utilise the 45-day grand religious gathering as a source of livelihood by selling essentials and offering services. Mahakumbh Nagar — a makeshift city set up for the Maha Kumbh — hosted over 66 crore devotees, who came here in hope to find 'moksha' after a dip in the sacred waters of Triveni Sangam.
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As pilgrims flocked the Maha Kumbh Mela, the ghats, the lanes and bylines were also dotted by street-side vendors, selling almost everything that accompanies faith — puja ware, idols, ritualistic threads, vermilion, literature.
And there was more on sale: oxidised jewellery, bangles, vegetables, grocery stores, cow dung cakes, chopped woods, utensils, clothes, blankets, tea stalls, fast food kiosks — all keeping the tent city spread in 4000 hectares abuzz round the clock.
Virendra Bind from Sahaswan set up a stall where he sold soft toys.
Bind, around 40, says he got decent sales, thanks to a lot of young children.
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