Makhanas and dry fruits gain popularity as healthy snacks in India; Chocolates, mangoes, vanilla, tea among top picks
The report, based on insights from Farmley, highlights that younger Indians, particularly Millennials and Gen Z, are balancing bold flavors with healthy options. The data reveals a trend towards fiery Peri Peri flavours among 44 percent of younger Indians, while older generations prefer classic black pepper. Surprisingly, the Achaari flavour, despite being tailored for Indian tastes, has not gained significant traction across all age groups.
The love for chocolate remains strong across all generations, with 65 percent of Gen Z, 63 percent of Millennials, 46 percent of Gen X, and 40 percent of Boomers identifying it as their preferred sweet treat. Mango follows closely, favored by 50 percent of Millennials, 41 percent of Gen X, 40 percent of Gen Z, and 30 percent of Boomers. Vanilla also holds a cherished spot as a dessert favorite, with 42 percent of Millennials, 38 percent of Gen Z, 35 percent of Gen X, and 31 percent of Boomers appreciating its comforting sweetness.
Tea and coffee are enduring favorites for Indian snackers. The study underscores that 63 percent of Boomers, 61 percent of Gen X, 51 percent of Millennials, and 58 percent of Gen Z enjoy snacking alongside their tea or coffee.
«More than 60 percent of homemakers, non-working individuals, and salaried professionals find comfort in a tea/coffee and snack combination,» the study reports.
Millennials and Gen Z are leading the trend of snacking while engaged in social activities. The study points out that over 40 percent of Millennials snack while
