Malaika Arora on her journey as an entrepreneur with The Label Life: 'Not a bed of roses'

livemint.com:

The Label Life, an “Elevated Essentials" brand that sells apparel styled by the Bollywood diva herself. Mint’s Sounak Mukhopadhyay spoke to her about her entrepreneurial journey, experiences and learnings. Here’s an excerpt from that conversation: Looking back, it is never that one clock strike that defines a moment.

It was a series of events. But, it all started with The Label Life, it was just a bunch of us friends getting together and exploring an idea and living it every day, enjoying fashion and everyday hustle. A larger turning point came when my affinity towards yoga and my daily practice started getting noticed and there emerged an opportunity whereby, we could convert an attribute of my personality into a platform for bringing people together.

If I were sitting on the fence, that was when I took the plunge and there hasn’t been any looking back. I wouldn’t call it a risk - it was an instinct and friendship. It wasn’t difficult showing support to my dear friend and her belief in The Label Life (TLL).

I have been a part of the TLL journey for years now and will continue to be so for as long as we can get together. Success doesn’t come easy. Every day is not the same.

It is not a bed of roses. Consistency and hard work have no substitute. You have to do your bit every day.

Nothing short of exhilarating. It is a learning curve. I have learnt a lot from taking it on as an interesting project to the flourishing brand and business that it is today.

And, we continue to aim higher and bigger. The experience and privilege of meeting with some great minds and business honchos and the enriching learning experience I got through is most rewarding. That said, I am equally excited for the first-ever runway showcase of The