Manchester footballing rivalries commence in field of Web3

cointelegraph.com:

Leading English football club Manchester City have announced an inaugural cryptocurrency exchange partnership with OKX across both its men’s and women’s teams, as well as the clubs emerging e-sports ventures.

According to the club’s press release, the collaboration will focus on “exclusive experiences for OKX’s global customer base, in addition to an in-stadium presence across the Etihad Stadium and Academy Stadium.”

Rebranded from OKEx in mid-January this year, OKX — a Seychelles-based corporation with reportedly over 20 million customers — is the second largest spot exchange in the industry, facilitating over $4.3 billion in normalized trading volume over the past twenty-four hours. This total places them ahead Coinbase in third at approximately $3.3 billion, but someway behind Binance’s dominance at the top of the table with over $16.2 billion.

CEO of OKX, Jay Hao, noted that "Manchester City is a Club that represents the effect football has to make a positive difference in people’s lives, to bring people together around a shared love of the beautiful game."

Welcome to @okx, Official Cryptocurrency Partner of Manchester City.Game On!

Related: Penalties and extra time: The scoreboard for soccer club crypto deals

Amid an ever-present rivalry, and fierce jostle for bragging rights in the city of Manchester — especially in light of the upcoming derby match this Sunday — both club’s commercial sides are taking considerable strides in the digital asset space, respectively scoring lucrative deals with industry firms, and racing to expand their influence in the Web3 sphere.

Manchester United preceded their counterparts after teaming up with blockchain firm Tezos in early February to become their new official training kit and