Mandate 2024 is an economic one. The electorate has emphatically rejected any ideological political pursuits by making it numerically impossible to prioritise them, but put enough on the board for BJP-led NDA to spearhead initiatives needed to catapult India's economic profile.
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Mere continuity of existing economic policies won't be enough because economic aspirations are at the heart of this election outcome. The massive drop in BJP's numbers signals both despondency and protest against ineffective articulation of its economic agenda, further clouded by ideological political messaging that set off speculation on whether a thumping majority would end up prioritising other political projects over governance and economic policies.
Importantly, Narendra Modi's electoral victories have been around articulation of his governance model. In 2014, this was pitted alongside an anti-corruption plank that sought to expose the nexus of corruption in UPA. It worked. In 2019, the party reaped the political benefits of cracking the idea of minimising leakage in reaching welfare money directly into people's accounts using digital technology, thus creating the politically active 'labharthi' class that brought together many smaller, less-empowered castes under one rubric across the heartland.
BJP's 2024 campaign was meant to be about fleshing out the idea of 'Viksit Bharat',