US President Joe Biden stepped aside, Kamala Harris stormed the social media platforms and began to dominate it. Aiming to create a favorable narrative and take the lead over Republican rival Donald Trump, the vice president has succeeded in creating a buzz among netizens. In the process, Kamala Harris has embraced the social media trend of a «brat summer».
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British pop star Charli XCX's new album 'Brat', released on June 7, inspired the netizens to coin the term «brat summer». The first black vice president lapped up the opportunity and flooded her campaign's social media account with references to it.
Singer-songwriter Charlotte Emma Aitchison, known as Charli XCX, endorsed Kamala Harris on Monday and took to X, where she wrote, «kamala IS brat». This post has received more than 51.5 million views.
'Brat' is Charli XCX's sixth studio album, which features a simple lime green square, with all lowercase text, centered to the middle of the square in an Arial font. It has received positive reviews. According to 'Metacritic', it made its debut at number two on the UK chart and number three on the US Billboard 200.
Charli XCX has described the term 'brat' as being representative of someone who might have «a pack of cigs, a Bic lighter and a strappy
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