Merc’s sustainability plans beyond auto tech
KumKum Dasgupta, Mercedes-Benz board member Renata Maria-Anna Jungo Brüngger lays out the luxury and commercial carmaker’s elaborate plans for a sustainable business – they go beyond climate protection.
India is a growing market for Mercedes-Benz. Recently, it sold 5,117 vehicles in Q3 2024, marking a robust 21% growth. The company's battery EV portfolio has also garnered customer traction, growing by 84% y-o-y.
However, the company’s commitment to sustainability extends far beyond automobile tech, says Renata Maria-Anna Jungo Brüngger, member, board of management, Mercedes-Benz Group AG for Integrity, Governance & Sustainability, who was in New Delhi this month.
‘Sustainability is a broad subject. It goes beyond climate protection,’ says Brüngger. About 8-10 years ago, the company realised the sector’s environmental footprint and the need for sustainable business. But building a sustainable business isn’t easy. M-B’s decarbonisation efforts are tied to its ‘Ambition 2039’ strategy, and the company’s goal is to ensure all new vehicles are 100% CO2-neutral by 2039.
According to Brüngger, M-B believes that sustainability goes way beyond climate protection because economic, ecological, and social responsibilities are all interlinked. ‘That’s why we have been thinking about this holistically for many years now,’ she says. This holistic approach means that the firm’s sustainability agenda is spread across various issues:
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